A hatchery is one avenue that aspiring entrepreneurs can venture on due to its huge prospects. There are several choices from which one can choose to specialize in. Hatcheries can be done for broiler chickens, free range chickens, layer chickens, ducks, turkeys and so on. The most tried and tested choice is to settle for a chicken hatchery, which can be for broilers, free rangers or layers – or a combination of all three. There is a large and ever-growing demand for chicken day old chicks for poultry businesses. That is why this article will make chickens its mainstay – however, the content can still be used to apply to other types of hatchery businesses.


There are three basic approaches when starting a hatchery business, namely sourcing eggs, sourcing fully grown breeding stock and sourcing day old chicks. With the first approach you will immediately take the eggs through the process of hatching. It takes on average 21 days for eggs to hatch given the right conditions and environment. As for the third approach you will rear the chicks till they mature and start laying eggs after which you will take the laid eggs through the hatching process. Starting with eggs is undoubtedly a much shorter route to your intended destination but comes with its own tricky scenarios.


Market research is a fundamental prerequisite. You must find out what the market demand is so that you choose the most appropriate line of business. Earlier on allusion was made to how hatcheries can be for chickens, ducks, turkeys and so forth. That points to the importance of conducting market research to know what the market wants and the market size. The other important activity to do here is to take a look at existing players (your subsequent competitors). Find out how they are doing their businesses, their business strategy, pricing and logistical arrangements amongst several other details. The culmination of all activities here will be the crafting of a unique value or selling proposition for your incoming business. A hatchery is a highly sensitive and technical business so learning from established businesses in the same trade is most advisable. Taking part in learning full course at or workshops can actually be a smart move to acquire relevant information on market research and even more. This will help you in coming up with a good hatchery business plan.


The failure to plan is the beginning of business failure. The hatchery business plan must be clear and succinct enough to give your potential partners, clients and investors an overview of what your objectives are. At the same time, it must be detailed enough to explain the operations of the business that you propose. At the very minimum you need to have the following included in your hatchery business plan

  • The mission, vision and operational strategy
  • Market Analysis And Customer Segmentation
  • A business case showing that the business is financial viable and sustainable
  • A marketing and customer care plan
  • An organizational chart and human resource policy
  • A three-year expansion outlook
  • A risk and rewards Analysis